PRIVACY POLICY
Updated: August 2026
Thank you for visiting Healthtrax Fitness & Wellness ("Healthtrax," "we," "our," or "us"). This Privacy Policy ("Policy") explains our collection, use, disclosure, storage, and protection of information about you when you use the Healthtrax Fitness & Wellness website, mobile applications, facilities, products, and services (collectively, the "Site" and "Services").
By visiting our Site, using our Services, submitting information to us, or otherwise interacting with Healthtrax Fitness & Wellness, you agree to be bound by the terms of this Privacy Policy.
We want to assure you that Healthtrax Fitness & Wellness takes privacy matters very seriously and is committed to protecting your privacy. Therefore, we are providing this Policy to explain our privacy practices and the choices you can make about the way your information is collected and used.
This Policy applies when you interact with us through our Site and Services. It also applies anywhere it is linked. It does not apply to third-party websites, mobile applications, or services that may link to our Site or Services or be linked from our Site or Services. Please review the privacy policies of those third parties directly to understand their privacy practices.
Website:
healthtrax.com
PRIVACY POLICY UPDATES
We reserve the right to update or modify this Policy at any time without prior notice by posting a revised version on the Site.
If we make material changes to this Policy, we will notify you using a conspicuous notice on our homepage, by email, through your account, or by other appropriate means. We will obtain your consent when required by law.
Your continued use of the Site or Services following publication of any changes constitutes acceptance of the revised Privacy Policy.
INFORMATION WE COLLECT
We collect information that you provide to us or that is otherwise provided to us on your behalf.
You may choose to provide information when you:
Join one of our clubs
Pay membership fees
Purchase products or services
Request information
Complete forms
Schedule appointments
Participate in promotions
Enter contests or sweepstakes
Submit membership inquiries
Apply for employment
Participate in wellness programs
Use our mobile applications
Log into fitness equipment
Contact us by phone, email, website forms, text message, or social media
We may combine information from the Site and Services together and with information from our business records or third-party sources.
We may aggregate or de-identify information and use such information for any lawful purpose.
You may choose not to provide certain information, though doing so may limit your ability to use certain features or Services.
INFORMATION YOU GIVE US
The categories of information we collect may include:
Name
Email address
Phone number
Mailing address
Billing information
Corporate or educational affiliations
Photographs
Date of birth
Age and gender
Membership information
Account username and password
Communication preferences
Consumer preferences
Reviews and comments
Credit card information
Banking information
Routing and account numbers
Workout information
Machine usage information
Physical characteristics or measurements
Height and weight
Fitness goals
Dietary preferences
Wellness interests
Information submitted through CRM platforms
Appointment requests
Lead generation forms
Event registrations
Promotional entries
Health-related information voluntarily provided through assessments, wellness consultations, programs, surveys, forms, or other Services
INFORMATION WE COLLECT AUTOMATICALLY
We and service providers working on our behalf may use cookies, pixels, tags, web beacons, and similar tracking technologies.
Information automatically collected may include:
Device Information
Internet Protocol (IP) address
Browser type and version
Operating system
Device identifiers
Referring website
Date and time of visit
Usage Data
Pages viewed
Time spent on pages
Navigation paths
Referral sources
Links clicked
App interactions
Email interaction data
Analytical Information
Website activity
Mobile app usage
Newsletter engagement
Conversion tracking data
Diagnostic Information
Error logs
Traffic logs
Performance analytics
Advertising Information
Advertising identifiers
Marketing attribution data
Audience segmentation data
Information used to personalize and measure advertising performance
We also create business records when you make purchases or otherwise interact with our Site or Services.
COOKIES AND TRACKING TECHNOLOGIES
We may use cookies, pixels, web beacons, tags, and similar technologies to:
Operate our website
Remember your preferences
Improve functionality
Analyze traffic and performance
Measure campaign effectiveness
Personalize content and advertising
Support CRM and member engagement initiatives
You may configure your browser to reject cookies. Certain website features may not function properly if cookies are disabled.
INFORMATION WE COLLECT FROM THIRD PARTIES
We may collect information from:
Corporate affiliates
Parent companies
Subsidiaries
Social media platforms
Joint marketing partners
Public databases
Exercise equipment manufacturers
Credit reporting agencies
Financial institutions
Banking verification services
Third-party marketing partners
Referral programs
Individuals whom you authorize to share information with us
If you use a social media login, we may receive information made available by that platform, including:
Name
Email address
Profile image
Social connections
Other information permitted by your settings
HOW WE USE INFORMATION
By providing information to us, you authorize us to collect, use, and disclose that information in accordance with this Policy.
We may use information:
To provide access to our Site and Services.
To administer membership accounts.
To process payments and transactions.
To provide customer support.
To respond to inquiries and requests.
To send administrative communications.
To notify you about changes to our Site, facilities, products, or Services.
To administer lead generation and CRM programs.
To schedule appointments and consultations.
To provide personalized products, services, and wellness recommendations.
To send newsletters, promotions, and marketing communications in accordance with applicable laws.
To promote and administer corporate partnerships.
To conduct analytics and business improvement activities.
To develop new products, programs, and services.
To evaluate campaigns and promotions.
To identify usage trends.
To prevent fraud and abuse.
To maintain security and safety.
To comply with legal obligations.
To respond to lawful requests from government authorities.
For any other purpose for which you provide consent.
HOW WE SHARE INFORMATION
Healthtrax Fitness & Wellness does not sell personal information to third parties for monetary compensation.
We may share information as described below.
Service Providers
We may disclose information to vendors and service providers who provide services to or on behalf of Healthtrax, including:
Website hosting providers
CRM providers
Marketing automation providers
Analytics providers
Payment processors
Membership management providers
Banking verification providers
Customer support providers
Data storage providers
Email and text communication platforms
Retention service providers
These providers are required to protect information and use it only for authorized business purposes.
Corporate Affiliates
We may share information with parent companies, subsidiaries, and affiliated entities.
Law Enforcement and Legal Requirements
We may disclose information when required or permitted by law, including in response to:
Court orders
Subpoenas
Legal process
Regulatory requests
Government investigations
Corporate Partners
We may share information with partners to administer programs, services, promotions, and offers.
Third-Party Marketing Partners
We may share information with partners for marketing purposes where permitted by law. You may opt out of marketing communications at any time.
Social Media Platforms
If you interact with us through social media platforms, information may be shared with the platform according to its privacy practices.
Business Transactions
Information may be transferred in connection with:
Mergers
Acquisitions
Asset sales
Financing transactions
Corporate reorganizations
YOUR OPTIONS AND RIGHTS REGARDING YOUR INFORMATION
Marketing Communications
You may opt out of promotional emails or text messages by:
Using the unsubscribe link
Following opt-out instructions
Contacting us directly
Administrative and transactional communications may still be sent when necessary.
Ad Choices
You may control advertising preferences and cookies through your browser settings.
Industry opt-out programs include:
The Network Advertising Initiative, the Digital Advertising Alliance, and the European Interactive Digital Advertising Initiative.
Disabling advertising tracking does not prevent advertisements from being displayed; it only affects personalization.
Do Not Track
Our practices described in this Policy continue to operate regardless of whether a Do Not Track signal is received.
YOUR PRIVACY RIGHTS
Subject to applicable law, you may have the right to:
Access your personal information
Correct inaccurate information
Request deletion of personal information
Restrict certain processing activities
Object to processing
Request data portability
Withdraw consent where consent is the basis for processing
To exercise these rights, contact:
marketing@healthtrax.net
ACCESS TO YOUR INFORMATION
You have the right to challenge the accuracy and completeness of your information and request corrections where appropriate.
To access or amend your information, please contact your home center directly or email us.
DATA RETENTION
We retain personal information only as long as necessary for:
Providing Services
Meeting legal obligations
Resolving disputes
Enforcing agreements
Supporting legitimate business purposes
When information is no longer needed, we will securely delete, anonymize, or otherwise dispose of it in accordance with applicable law.
SECURITY
We employ physical, technical, and administrative safeguards designed to protect personal information from:
Unauthorized access
Disclosure
Alteration
Loss
Misuse
Destruction
However, no transmission of data over the internet can be guaranteed to be completely secure. Any information transmitted to us is done at your own risk.
USE OF THE SITE OR SERVICES BY MINORS
This Site is intended for use by individuals age 18 or older.
Individuals under age 18 may use the Site or Services only with the permission and supervision of a parent or legal guardian.
Healthtrax does not knowingly collect personal information from children under age 13 and does not accept members under the age of 13.
INTERNATIONAL DATA TRANSFERS
If you access the Site or Services from outside the United States, your information may be transferred to, processed, and stored in the United States.
By using the Site or Services, you consent to such transfers.
SPECIAL INFORMATION FOR JOB APPLICANTS
If you apply for employment, we may collect:
Application materials
Resume information
Employment history
Educational history
Publicly available information
Information from references
Information from previous employers
Information available through social media accounts when authorized by you
If you apply through a third-party employment platform, please review that platform's privacy policy before submitting information.
CONTACT US
Healthtrax Fitness & Wellness
Attn: Privacy Policy
Corporate Office
375 East Cedar Street
Newington, CT 06111
Website:
healthtrax.com
Email:
marketing@healthtrax.net
REQUEST RESPONSE PROCEDURE AND IDENTITY VERIFICATION
Only you, or someone legally authorized to act on your behalf, may submit a verifiable consumer request related to your personal information.
A verifiable request must:
Provide sufficient information allowing us to reasonably verify your identity or authority to act on behalf of another individual.
Describe the request with sufficient detail to allow us to understand, evaluate, and respond appropriately.
We may request additional information necessary for identity verification.
We will use information submitted as part of a request solely for verification and response purposes.
In some cases, applicable law may permit us to deny or limit a request. If so, we will explain the basis for our response.